Microsoft recently announced an entirely new class of wearable – the Hololens. It’s even a cool name. Wearing them the user will be able to hear, see and interact with holographic images overlayed right before their eyes. So why is there not that much excitement about this?
I’m just going to say that again because it needs to be brought front and centre.
Real life holograms.
Look, I couldn’t even resist using bold it’s so important. This is the beginning of the future many of us read and dreamt about as children. Interacting with virtual objects and people seen in the real world right in front of us.
I have been hearing about the Microsoft Hololens since it was announced. What’s shocking to me after reading and watching videos is how little interest the tech press is giving it. Perhaps they are disillusioned with Microsoft and jaded by past failures. Watching the Microsoft presentation you’d think they had just announced yet another Windows phone or the Zune 2. Giving the press the benefit of the doubt perhaps they were just stunned and had heads down trying to get as much info blogged / recorded as quick as possible. If this had been presented at an Apple Keynote though the crowd would have gone hysterical. It would have been hailed as revolutionary and been relentlessly talked about for months.
This makes Google Glass look like pure crap frankly. Sure it was a nice first step but it was half-baked in hindsight. Getting directions, taking video and photos and getting notifications? Cool, sure. Imagine this scenario though. Using Cortana you voice search for where you want to be as your walking along and the Hololens drop arrows in front of you on the pavement to guide you, whilst you video chat to your friend who is showing you the menu of the restaurant that you’re meeting them at so they can order some starters for you? ( Deep breath ) That is awesome. Not in the totally overused way in which the word is currently thrown around. “Isn’t tomato sauce AWESOME!”. No, in the dictionary definition of awesome.